Why natural wool?

The Campaign for Wool

The Campaign for Wool is a global initiative that aims to highlight wool as an eco-friendly, comfortable, fashionable and durable option to cheaper and more disposable alternatives.

We whole heartedly support The Campaign for Wool campaign. New Zealand is a country founded on sheep farming. We are leaders in wool growing and woollen technology, so supporting the Campaign for Wool is as natural as the fibre itself.

You can find out more about the campaign here - http://www.campaignforwool.org/


The Slow Fashion Movement

Slow is a revolution, an alternative to our obsession with speed. You see more when you take things a little slower. Slow can manifest itself in any design, object, space or image that encourages a promotion of local artisans, local designers, local flavours. 

Slow works to counteract fast life and the disappearance of local traditions. In a loud, crowded, crazy world, it's good for the soul to live better by living slower.


People often ask "What is slow fashion?"

Quite simply, slow fashion is the opposite of fast fashion. Slow Fashion is an awareness and approach to fashion. It means you choose to buy less, purchasing better quality, classic pieces which add value to your wardrobe. It means making conscious and thoughtful decisions about what you choose to buy. It means making a stand for environmental issues by insisting on transparent and sustainable production processes that do not harm our Earth. It means protecting human rights by ensuring fair and ethical conditions and pay for workers.

Nat-ewe-ral is committed to Slow Fashion. Our products are made from quality, sustainable New Zealand wool, using traditional. We are a businesses who recognises the responsibility to the environment and their workers. We value fair treatment of people, animals and the planet.

Slow fashion is about developing a cultural, emotional or social connection with your fashion or home wares purchases - and that is easy to do with Nat-ewe-ral Wool.